Add a prominent tagline to your website. This tagline includes a company motto or statement that tells the reader a little bit about the business. Having a tagline is important; most users know if they will stay on a page after about eight seconds, so you need to do whatever it takes to keep their attention.
Have some search element which lets visitors search your site’s content. If visitors to your website are searching for something in particular, they will immediately look for the search box. If there is no search box, they are not going to take the time to look through all your content. They are just going to move on. Always put the search box on the page’s upper right corner, since this is where visitors usually look first.
You should never go live before previewing the site and ensuring images load properly and all links work. A visitor will get very annoyed when they click on a link that takes them to either a blank page or one that gives them an error. You can either check links manually, or use a program that will scan the website for you to report links that are broken.
Keep your website fresh and free of dated content. When you are offering specials that are past their expiration, you will watch your visitor counts dwindle. Users are careful with their time and if they can tell that your site is not updated often, they will leave. Make sure you regularly schedule time to add new content, and to remove old.
A great way to get repeat visitors to your site, is by having them subscribe to your newsletter. By giving your visitors an opportunity to keep current on your site offerings, you increase their loyalty. Place the form for signup in a sidebar or at the top of the pages in your site, and track those who sign up. You should then only send your newsletter to people who have requested it, or individuals could sue you for unsolicited emails.
Your front page should be simple and inviting. People surfing the web will quickly decide if they are going to delve into a website based on the front page. Explain exactly what your business specializes in.
Make sure your navigation is simple to use. Your navigation links should be easy to see and use to keep visitors on your site. The structure for navigation should be consistent, neat, and easy to use if you want your visitors to enjoy their experience.
Now you can understand that designing websites is a viable income source, as long as you do your homework. Don’t forget that you can make an income design websites if you keep your eyes open for opportunities that can work toward your success.
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