Many people think that a flashy website looks great to the eye and thus attracts more visitors, however this is only if they have fast internet connections. Like most successful sites, they keep it simple so people can easily get to the information they seek. Keep reading for some useful advice you can use to keep your website spartan and effective.
Put in a search box that lets visitors search through your site content. A simple tool such as a search box lets the visitor easily a specific piece of information on your site. When there isn’t one available, they may just decide to try another site where they can find that information. Put the box on the right-hand top of the page.
Regularly distributing a newsletter can help to secure repeat visitors. Allowing your customers to sign up for updates or important events can have them coming back for more. It is good practice to place the newsletter signup form in your website’s side bar. Furthermore, you should always keep track of everyone who signs up. Make sure the newsletter only goes to those who actually asked for it, or you’re going to get some serious blowback.
If you want your site to reach search engines, ditch frames. The information in the frames won’t show in search engines. If pertinent info is not readable by search engines, your rankings will be negatively affected. If this does happen, your visitation may sink.
Think about using navigation that is clear and easy. Navigation links are important for visitors to stay on your site. Never forget that your design as far as ease of navigation is the most important thing you can do to retain and build traffic.
When creating pages that have links, be sure the links contain text content. This content tells the visitor what the link is. If there are links on your page without text content, they could accidentally click the link through a keyboard shortcut.
Test your site early and test it frequently. Perform usability tests in the early stages of designing your website. Be sure that you stay diligent about website testing and improvements as it keep growing.
Website counters were popular in the 90s but are rather unattractive now. Visitors really don’t care how many other people have visited your site. Get rid of that unsightly counter and instead use alternative tools to help you gauge traffic.
Use a small amount of content when you first set your website up. A huge amount of content may be hard for you to organize and may confuse and annoy those who come to your site.
When you design a site, keep your target audience in mind, ask, or poll people to see what they’d like to see on your site. This helps with what design will work best and determine what features you should make available on the site. The best way to create the site your visitors want is by soliciting their advice.
Don’t write above the reading level of most of your visitors. Realize that most people aren’t as educated and sophisticated enough to understand all that fancy writing, and that might turn them off and leave your site. Create content that can be understood by the audience you wish to grow.
Remember that you do not have to design the entire website all by yourself. Web page design includes web programming, interface design, creating content, as well as search engine optimization. You should not feel ashamed to ask for help. You can hire a professional or a company to assist you with anything that you’re unfamiliar with.
As stated from the article above, flash website do look nice to the eye, but the problem with them is that for most people they take forever to load. If you have a good understanding of what it takes to create a site that looks nice without being overly flashy, then your site will be successful. Follow the tips presented here to create a good looking, user friendly website.
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