You have seen email marketing at some point if you use an email address. Email marketing gives you the ability to both work to retain current customers while also engaging potential customers. Keep reading to find out how marketing via email can work for you.
Do not send out unsolicited email messages. Sending emails to people who have never heard of you or what you have to sell is spam. This will have them thinking if they know who you are or even care about what you are selling. Oftentimes, these suspicious emails go straight to the trash and you see no benefit from them.
Educate yourself about marketing via email using whatever tools necessary. There are lots of great online books or even ones in libraries. There are also many local workshops and classes that you can find in your area, so it would be to your benefit to attend what you can.
In general, do not send important marketing email on or around major holidays. People are often not at work and are busy with families, not checking their emails. This is not a hard rule and some holidays will require communications. These exceptions would include one day sales or other similar promotions.
It is vital that you develop brand recognition, even in the emails you send. For this reason, you should be careful to develop a well-designed template for your marketing materials. Make sure to include your company logo, with color complimentary backgrounds, and professional fonts that are an accurate reflection of your brand. This will enable your customers to quickly recognize the source of the email.
Make sure you have permission to send emails to your subscribers. Being known as a spammer is the worst reputation a company can have online and will lead to a loss in customers and sales. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your marketing with email campaign, and in turn, your business.
Make sure you use both active and passive feedback mechanisms in your marketing via email campaign. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. Passive feedback is very subtle and may not even be obvious to your customers. Passive feedback involves the use of various tools that show you which links are being clicked on most often, and which pages are getting the most response from your site visitors.
Marketing with email is quite common, so common in fact that most everyone has viewed at least one marketing related email. It is a great technique that can be used to advertise to customers using email. If used properly, it’s en effective way to market, and keeping these tips in mind can make it easier.
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